Tagger media location1/14/2024 ![]() At an LA Tech Week panel hosted by Athlete Strategies about investing in sports, Angel City head of strategy and chief of staff Kari Fleischauer said that years before launching the women’s National Women’s Soccer League team, Angel City FC was pounding the pavement letting people know about the excitement ladies soccer can bring. In the soccer world, Los Angeles-based women’s soccer team Angel City FC has put in the work to become a household name, not just in LA County but across the nation. “There's an untapped revenue opportunity,” she noted. Storck added that in heterosexual households, women generally manage most of the family’s money, giving them huge purchasing power, a potential advantage for female-run leagues. Women make up half the population, but “also 50% of the folks that are walking into the stadium at Dodger Stadium, or your NFL fans are just about 50% women,” noted Erin Storck, a panelist and senior analyst at Los Angeles-based Elysian Park Ventures. In 2023, the average size of an LA Sparks crowd swelled to 10,396 people, up from 4,701 people. WNBA openers this year saw a 21% spike in attendance, with some teams including the LA Sparks reporting triple-digit ticket sales growth, about 121% over 2022’s total. In 2022, the first 32 games of the NCAA tournament had record attendance levels, breaking records set back in 2004, and largely driven by the new and rapidly growing women’s NCAA tournament. Tagger has been in the influencer marketing space before he joined. “We want to be thought leaders, we want to show everybody the way.”Ĭorrection: An earlier version stated that the company evolved into an influencer marketing platform when Dave Dickman joined in 2017. “Our mission is to be that ubiquitous currency everybody’s using to transact in the space,” said Dickman. Korea, Africa, Germany, Mexico, Latin America, and India. Tagger has offices around the globe and recently expanded to Japan, S. That will be crucial as Tagger vies with competitors like GRIN and CreatorIQ. The money raised will be used to expedite Tagger’s global expansion and build up a big European presence as well as to propel its innovative product development forward, and increase its market share in the creator economy. “If you find influencers that have audiences that have a propensity or market for your product or service, you’re going to get a great return on that investment,” Dickson said. Tagger Pay streamlines payments for influencers. Tagger’s pitch is simple: It provides companies with the tools to plan campaigns and measure popularity.Īmong the company’s most promising features is Sync, which allows brands to attract, vet and hire creators. Tagger offers a suite of other features including an ambassador program, a digital wallet and an influencer verification process. ![]() So there's big opportunities at the enterprise level for brands to really require a platform to get the biggest bang for their buck.” “So in terms of the broad ecosystem, we're very bullish on investments continuing to climb and grow there. ![]() “The number one trend was influencer marketing for 2022,” said Dickman. It counts companies like Bose, Tinder, and HBOMax as its clients. That shift has apparently paid off: The 65-person company just raised $15 million in Series B funding from Five Elms Capital, a global investor in software businesses, they announced Wednesday. Dave Dickman jumped on board as CEO in 2017. Though it started in 2015 by Peter Kennedy as a music discovery service, the Santa Monica-based startup has evolved into an influencer marketing platform that helps companies search for influencers to promote their services or products. ![]() Many brands rely on influencers to stay relevant in online discourse, but finding the right public figure can be tricky. ![]()
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